Meat Monsters Ltd

Balmacassie Commercial Centre, Ellon, Aberdeenshire, AB41 8QR, Scotland

A unique and most impressive food business located in Aberdeenshire.

An authentic wood-smoked BBQ operation with proven track record. Rated in TripAdvisor’s top 10% of places to eat worldwide. Large, diverse and resilient market offering, with huge growth potential. Impressive trading levels achieved, with well over 2000 active mobile app customers. Powerful, engaged, on-line presence (10,000+ social media followers, 95% locally). Would suit food operator, chef, or food retailer.

The Business
Located in Ellon, Aberdeenshire, Meat Monsters is a genuinely exciting food based business opportunity that Scottish Business Centre are delighted to bring to the market for sale. Based in Ellon, located 16 miles northwest of the city of Aberdeen and seconds away from the busy A90 corridor, Meat Monsters which was created by our client, is a truly unique catering opportunity. In just its first 2-3 years of operation the business has built a large and loyal customer base helping it to secure a Trip Advisor award as one of the top 10% of recommended places to eat Worldwide with a 5 star rating and hundreds of 5 star reviews across Google, Facebook, Table Agent and TripAdvisor.

The business is the first in the area to offer authentic, handmade, highquality wood smoked BBQ meat and sides from their custom built, modern smokehouse kitchen. Customers purchase their food on-line through a dedicated mobile app, or in-store using the modern EPOS environment and can choose between takeaway, delivery or dine-in (including a popular dedicated and flexible private dining space for smaller events, parties and company gatherings).
Positioned towards the premium end of the food retail and takeaway market, Meat Monsters offers customers an alternative to the more typical takeaway outlets already operating in the area. Meat Monsters was established to take advantage of the substantial and growing market for “farm to fork food” offerings and to capitalise on the closely aligned and rapidly expanding consumer food trend for wood smoked foods and flavour.

In addition to the core takeaway, dine-in and delivery elements of the operation, Meat Monsters offers a number of additional revenue streams which have been key in its continued growth despite difficult trading conditions. Party and event catering along with in-house events and cooking masterclasses offer a variety of options for customers. Meat Monsters strong reputation and market position means the business also benefits from substantial, ancillary sales, of gift vouchers, merchandise and chilled sales which gives a broad base from which to operate. In-short Meat Monsters is increasingly the “go-to” option for those with special occasions to celebrate or with a desire to purchase gift vouchers and experiences for food lovers and enthusiasts.

Meat Monsters offers an impressive “digital” shop window, underpinned by a strong well respected brand, evident through their dedicated website, app and social media pages. This brand identity is seen as a valuable asset, and is under Meat Monsters ownership and control and protected by registered trademarks for the Meat Monsters logo and brand names and registered web domains.

Meat Monsters was already well positioned for the recent shifts in buying attitudes and approaches in the takeaway food market. The business website and App used in conjunction with their substantial social media following is a powerful aide to revenue generation. It allows Meat Monsters to engage directly with customers through push notifications to app users, social media posts, a blog and web updates. In-turn customers engage, learn and order while also building substantial customer loyalty, specifically through the built-in incentive scheme in the app itself. This on-line environment is tied closely to the kitchen operation allowing new dishes to be added and amended quickly and easily through a simple interface and for dishes to be stock controlled to minimise waste and avoid overselling. The business is now well positioned for growth, although is offered for sale due to personal reasons.

The Premises
Operating from leasehold premises within the Balmacassie Commercial Centre, Ellon, the business offers a number of avenues for new owners to boost the already impressive income levels achieved.The current premises and kitchen were originally scaled to supply a second (yet to be realised) location including commercial extraction already in place to support a third smoking oven. We note the close proximity to the Bridge of Don fringe as one significant potential growth opportunity, now just 15min away from the Meat Monsters smokehouse given its location close to the newly upgraded A90 WPR. The premises has been finished to an extremely high standard including the landlord additions of a new composite insulated roof. It is a ground floor commercial unit comprising main dining area, private dining, commercial smokehouse kitchen, ladies & gents w.c. dedicated storerooms and office. Meat Monsters has substantial dedicated carparking to the front of the property. Property drawings (plan) may be available on request.